A number of marketers believe that simply having a great product or service will automatically attract leads and that’s where they usually go wrong!
The reality is that proactive lead generation whatsapp number list strategies are essential to consistently generate leads and drive conversions. They may also boost brand awareness that can eventually lead to trust and loyalty.
Whether you’re targeting B2B or B2C sectors, you need several strategies to continuously bring in new prospects. Simply put — without leads, it won’t be easy to grow your business or get a better ROI.
In this guide, we’ll show you how to put 12 proven lead generation strategies to work so you can boost conversions and generate more sales.
Lead Generation Statistics and Curious Facts
If you’re not convinced that lead generation matters, check out a few lead generation statistics that might change your mind:
- Fewer than one quarter of businesses are satisfied with the amount of leads they generate.
- Spending just six hours per week on social media can boost lead generation.
- More than 50 percent of marketers devote at least half their marketing budgets to lead generation.
- Fewer than 20 percent of how can you trust that they have your businesses report getting quality leads from outbound marketing strategies.
- A full 70 percent of marketers report that they’ve made lead generation their top priority.
As you can see, lead generation has become one of the most important parts of growing a healthy business. But how do you do it? Let’s define a few terms, then dive into our 12 proven lead generation strategies.
What Is Lead Generation in Marketing?
Lead generation can be seen as the missing link between marketing and sales. It refers to the process of attracting prospects to your business and increasing their interest through nurturing.
However, not every query is considered a lead. A qualified lead is someone who is both willing and able to buy your product or service.
For instance, if you’re targeting enterprise-level buy lead businesses as your customers, you don’t want to attract prospects who own small businesses. They aren’t in your target market.
Generally, there are three types of leads based on where they are in the sales funnel:
- Top of the Funnel Leads: These are at the initial stages of the buying journey. They’re starting to look for a solution to their problems. An example can be someone who just followed your brand on social media.
- Middle of the Funnel Leads: When the people are in the consideration phase, they usually know their problem and are actively searching for and comparing solutions. An example could be a visitor who has signed up for a webinar.
- Bottom of the Funnel Leads: The potential customers are finally at the decision-making stage, ready to make a purchase. They know their options well and are considering you as a solution. An example would be a lead who’s signed up for a free trial.
In marketing, lead generation strategies refer to the act of acquiring information from consumers that can further the relationship between the business and the consumer. A lead can be an email subscriber opt-in, a sales prospect, or a follower on social media.
In fact, you can define a lead however you like. Maybe you’re collecting phone numbers for your outbound sales team, or perhaps you’re trying to grow your email list. Whatever the case, set a goal for acquiring more leads so you know exactly what you’re trying to achieve.
What Is a Lead Generation Strategy?
A lead generation strategy is a systematic approach that businesses craft and apply to acquire prospects and convert them to customers. It involves a series of targeted actions that help you identify your target audience, create a plan to reach out, and finally turn them into customers.
