Why would you need a power words list? Well, words have the power to make a huge impact on your marketing efforts.
Ever scroll through social media and suddenly an ad catches your eye, and you have to know more? That’s because certain power words unlock phone number list people’s attention and make them want your product.
Did you know that changing just a single word in your copy can boost conversions by up to 139%? That’s right! Whether you’re crafting call-to-action phrases, email subject lines, or social media posts, the right words can make all the difference.
Here’s the thing: a lot of marketers need to pay more attention to the power of words. Using the right words can grab attention, spark emotions, and drive action.
To ensure they do, we’ve put together this extensive 1000+ power words list in 25+ categories. These words will turn website visitors into raving fans and you’ll have them saying “Yes, please!” in no time.
What Is a Power Word?
Power words are words that evoke a psychological or emotional response. They inspire your audience, catch readers’ attention, or convey energy or motion — or all of the above. They are special powerful words that, when tools and resources for email marketing campaigns used in the appropriate context, elevate your marketing campaign to another level.
That sounds a little overblown, doesn’t it? But it’s true.
Marketers have experimented with power words for decades, finding new ways to use them for maximum conversion rates. We can benefit from their research today by testing power words on our calls to action, headlines, sales pages, landing pages, and more.
Just remember that power words — also called strong words — only work when they’re used in the right context.
Why Is a Power Words List Important for Your Business Marketing Efforts?
The latest research suggests that people don’t always know why they make specific choices. They have a preference, but they can’t put it into words.
Well, a power words list can help.
You might have experienced this yourself. A buy lead friend asks you to taste one glass of wine and then the other. She asks which one you prefer.
You point to the second glass. She asks why.
